How Sustainability and Health Equity Are Reshaping Market Access Policy in Europe
Webinar
April 29, 2025 | 4 pm – 5 pm CEST
Sustainability and health equity are rapidly becoming key drivers of market access and reimbursement decisions. With the Sustainable Development Goals and Corporate Sustainability Reporting Directive gaining traction in Europe, payers and procurement bodies are integrating social responsibility into their decision-making.
For market access, HEOR, and policy professionals, this shift means reimbursement will depend on more than just clinical and economic value. Adapting to these new expectations is essential to staying competitive.
In this webinar, industry experts will explore how evolving sustainability and health equity requirements are reshaping market access policies—and provide practical insights to help you navigate and lead in this changing landscape.
Join this webinar to discover:
- The impact of sustainability and health equity requirements on payer expectations and reimbursement models.
- The latest trends in equitable access, green health technology assessment, and sustainable public procurement.
- Strategies to communicate sustainability commitments and engage with stakeholders on evolving policies in the European Union.
Register Your Interest to Attend Now
To ensure the best experience for attendees, the organizers, in their sole judgment, reserve the right to accept registrations only from professionals in the pharmaceutical, biotechnology, and medical technology industries, as well as policy makers, payers, and those affiliated with hospitals, investment firms, or patient associations.
Questions? Contact us at [email protected]
Speakers
Dr. Josep Maria Guiu Segura,
Director of the Pharmacy and Medicines Area, Consortium of Health and Social Care of Catalonia
Dr. Josep M. Guiu is currently the Director of the Pharmacy and Medicines Area at the Consortium of Health and Social Care of Catalonia, which acts as a central procurement body for public hospitals in Catalonia. He is also an Associate Professor of Clinical Pharmacy and Pharmaceutical Care at the Faculty of Pharmacy and Food Sciences of the University of Barcelona. Guiu is an external expert of the Spanish Agency of Medicines and Medical Devices. In the Consortium, he pioneered the introduction of sustainable criteria in drug tenders. His research focuses on clinical pharmacy practice, drug procurement, drug health technology assessment, and sustainable procurement of medicines and drug access.
Nerea Blanqué-Catalina,
Partner Global Market Access, Pricing and Sustainability, Alira Health
Nerea Blanqué-Catalina is a market access and pricing expert with leadership experience in international pharmaceutical companies. She specializes in global pricing policy, market access, and the intersection of sustainability and healthcare. She has helped companies integrate sustainability into their pricing and market access strategies, effectively communicating with health authorities for national and tender negotiations. Driven by her commitment to sustainable healthcare, Nerea is currently pursuing a Master’s in Sustainability and Social Responsibility at the Catalan Open University.
Speakers
Dr. Josep Maria Guiu Segura
Director of the Pharmacy and Medicines Area, Consortium of Health and Social Care of Catalonia
Dr. Josep M. Guiu is currently the Director of the Pharmacy and Medicines Area at the Consortium of Health and Social Care of Catalonia, which acts as a central procurement body for public hospitals in Catalonia. He is also an Associate Professor of Clinical Pharmacy and Pharmaceutical Care at the Faculty of Pharmacy and Food Sciences of the University of Barcelona. Guiu is an external expert of the Spanish Agency of Medicines and Medical Devices. In the Consortium, he pioneered the introduction of sustainable criteria in drug tenders. His research focuses on clinical pharmacy practice, drug procurement, drug health technology assessment, and sustainable procurement of medicines and drug access.
Nerea Blanqué-Catalina
Partner Global Market Access, Pricing and Sustainability, Alira Health
Nerea Blanqué-Catalina is a market access and pricing expert with leadership experience in international pharmaceutical companies. She specializes in global pricing policy, market access, and the intersection of sustainability and healthcare. She has helped companies integrate sustainability into their pricing and market access strategies, effectively communicating with health authorities for national and tender negotiations. Driven by her commitment to sustainable healthcare, Nerea is currently pursuing a Master’s in Sustainability and Social Responsibility at the Catalan Open University.
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