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Patient-Centric Product Strategy

Build a Product Strategy That Puts Patients First

patient centric product strategy

Partner with us to develop a patient-centric product strategy and value proposition for health authorities based on patient experience data.

A patient-centric product strategy organically embeds the patient perspective both pre- and post-launch. Developing a patient-centric strategy means consistently engaging with patients and patient associations to:

  • capture and insert the patient perspective within each phase of product development.
  • support cross-functional efforts towards product approval, market access, and post-launch plans, using patient insights to showcase the patient perspective in front of authorities.
  • align company goals with patient needs.
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How We Help Clients With Patient-Centric Product Strategy

  • Develop a value proposition from the patients’ perspective.
  • Appraisal of the patient journey to delve into patients’ needs to appraise and rank all the possible solutions from the industry perspective that can cross functionally improve product market fit and penetration while addressing patients’ real-life inputs.
  • Test the product’s target product profile during the clinical phase.
  • Create a patient-centric value story and objection handler to be presented to health authorities such as the FDA/the EMA, payers, health technology assessment bodies, and key opinion leaders.

Create Products That Successfully Reach the Market
and Truly Benefit Patients

With a patient-centric product strategy, you ensure that:

  • patients can access tailored treatments, developed, and communicated in alignment with their needs.
  • you develop goals and objectives aligned with the patient’s perspective.

Improve the likelihood of treatment approval, market access, presentation, diagnostic, prescription, and adherence rates while allowing patients to access tailored treatments, developed and communicated in alignment with their needs.

Frequently Asked Questions

Strategic Patient Engagement as a Game Changer for Your Product Success

Our Patient Engagement experts address some of the most popular questions about how to make patient engagement the core of a product development and commercialization strategy.

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Case Study

Pharma Company Overcomes Launch Challenges With Patient-Centric Strategy

Our patient engagement team helped this pharma client identify the drivers behind the challenges they faced with their product launch.

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Case Study

Pharma Company Adopts a Patient-Centric Value Proposition for Regulatory and Payer Dossier

A pharma company had a wealth of patient data and wanted to create a long-term strategy that would create a continuity of patient engagement across all the stages of product development.

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Why Choose Us for Your Patient-Centric Product Strategy?

Patients are at the heart of our philosophy. We believe that elevating patient voices is key to transforming healthcare. Partner with us and benefit from our:  

  • deep knowledge of patient needs, combined with consulting background.
  • strategic advice and tactics, all backed up by data-driven methodology.
  • robust track record in designing and implementing patient engagement strategies across all product development stages.
  • diverse team of patient engagement strategists that include scientists, engineers, designers, and medical specialists.

Contact Us to Learn More About How We Can Support Your Needs

 

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