Alira Health Starts a New Collaboration with Mark Inigo Jones on Parallel Trade Management

Shaped on best practices developed through his years at Novartis, Mark’s collaboration with Alira Health rounds out a new team focused on supporting clients in increasing profitability and protecting brand reputation through dedicated initiatives for effective parallel trade management.  Using an innovative, data-driven approach, the Alira Health team has extensive operational experience and a record of achievement in supporting clients as they develop and implement successful EU-compliant distribution strategies. A cornerstone of Alira Health’s Parallel Trade practice is to help companies develop their internal capabilities in effective parallel trade corporate governance.

Previously, Mark was the Head of European Trade at Novartis, where he developed and implemented the corporate strategy that lead to the largest reductions in parallel trade of any pharmaceutical peer company. During his time at Novartis, Mark managed portfolios for Alcon and GSK Oncology, where he achieved an increase of the profitability of the brands up to 30 % within 12 months of taking responsibility for their distribution.

Mark holds a variety of master’s degrees in related fields, including EU Competition Law from Kings College London, Health Economics from the London School of Economics, and Finance from The London School of Business. He has also lectured on Parallel Trade at the European Center of Pharmaceutical Medicine course at the University of Basel.